The Common Problem
For many brands and businesses, social media content is something that creates stress and a drive for perfectionism. From local boutiques trying to produce stock-image-worthy product photos to small-scale businesses seeking to create professional-grade promotional videos, there’s a societal pressure that, to be post-worthy, content has to be polished, perfect, and “up to par” with what competitors post.
This is a misconception that harms a lot of businesses, brands, and organizations seeking to redefine and upscale their digital presence. In a social media landscape that places so much value on curating content, expensive equipment, and elaborate projects, it is easy for brands with small content departments or an account manager responsible for creating their own content to feel like it’s an uphill battle. What we see trending in our algorithm is frequently posts or trends at a quality or production level that feels unachievable or unrealistic for a one-man team seeking to create or develop a social presence.
Maximizing Creation Opportunities
Photo Courtesy of Makenzie Pitts
Resources like time to edit and film content are often very rare, especially for smaller-scale organizations operating with less staff, or those who may be wearing the hat of creating content on top of numerous others! It can feel overwhelming, but I am here to tell you-
Content curation does not have to be another appointment or scheduling on your workflow calendar.
It does not mean long-duration filming blocks, planning, and batching content months in advance.
Your content can start celebrating what you do more authentically by just filming the days as they occur within your organization, business, or storefront! Taking the initiative to record what the tasks, projects, and day-to-day efforts of your business look like, from your own perspective, is the first step in creating quick, time-efficient content that has a real-time impact!
What does this look like for my brand?
While planning aesthetic photoshoots, producing film and video work, and coordinating on-camera talent for more elaborate posts takes time and place- your brand should showcase the day-to-day of its principles!
For a local florist, this may mean sharing behind-the-scenes stories following your day unloading new inventory and florals on delivery days. For a local food truck, this could be sharing videos as orders are taken and filming perspective shots of the food being prepared! For a student organization, this could be sharing what a day as a student in this organization looks like, filming a standard 8-5 day highlighting how their organization of belonging integrates into their average day. Compiling clips from a day working at the shop, errands for your small business, or covering busy times from your storefront can help create quick concepts like photo carousels, recap videos, videos with narration providing content value- and the list goes on! All without having to schedule large days or chunks of time to film for social media content!
Taking the moment to film what seems like the run-of-the-mill aspects of your brand can actually work to create efficient, authentic social media content that captures the love of what you do! Genuineness transcends any production value or trend impact, creating a connection point for the feelings of viewers across social platforms.